Brand Identity

The Artention Magazine brand was carefully crafted to represent the intersection of art and attention. The logo combines three key elements: a palette, a brush, and an attention symbol, creating a distinctive mark that embodies the magazine's mission to draw attention to artistic talent.

Brand Guidelines

The magazine follows strict brand guidelines with a color palette of deep red (#A41111) and rich black (#1C1C1C), creating a bold and sophisticated visual identity. Typography includes Trebuchet MS as the primary typeface and Roboto as the secondary typeface, ensuring readability across print and digital platforms.

Overview

Artention Magazine was created as a platform to showcase and promote diverse artistic talents, exhibitions, and creative events. The magazine features articles, stories, interviews, and reports on past and upcoming exhibitions across various art specializations.

Mission

The core mission of Artention Magazine was to provide visibility to artists from different disciplines and create a community platform for art enthusiasts. The magazine aimed to bridge the gap between artists and audiences by providing accessible content about art events and creative works.

Content Strategy

Artention Magazine accepted submissions across a wide range of art specializations, including:

The magazine operated with an open submission policy, allowing artists to submit their work through various channels including WhatsApp, email, and the website. This inclusive approach ensured that diverse artistic voices could be featured.

Digital Presence

In addition to the print magazine, Artention Magazine maintained a strong digital presence through its website and social media platforms, allowing for broader reach and engagement with the art community.

Distribution Channels

Business Model

The magazine was supported through:

• Sponsorships from art organizations and businesses
• Advertisement placements
• Subscription revenue
• Event partnerships

Impact and Reach

Artention Magazine successfully created a platform that:

• Provided exposure for emerging and established artists
• Connected art enthusiasts with exhibitions and events
• Documented and archived important art movements and exhibitions
• Created networking opportunities within the art community

Key Learnings

Managing Artention Magazine provided valuable insights into: